This was a project I had been interested in developing for a long time. After studying abroad in Florence, Italy and taking a wine-tasting class, I had a new and expanding interest in wine. I was lucky enough to have time to finally design a complete vineyard brand, located in Napa Valley, California.
The idea for this brand came after extensive research about the area. I knew I wanted black and white illustrations to be a part of the system, but I was unsure what role they would play. When I was researching, I came across an interesting article written by a woman with her own winery in Napa Valley about all of the rare species she had seen in her vineyards over the years.
My mind started racing when I read this, and if the wine label could be based on the concept of a ‘rare species,’ reflecting the idea of the specialty vineyard. I looked up synonyms and researched more about what it meant to be ‘rare’ and came up with the name ‘Few & Far Between.’ I wanted the brand to be earthy but modern, which is where the color palette was derived. The red, orange, and green reflect the colors found in the vineyards and in the surrounding areas. From there, I used the rare birds found in the vineyards of Napa Valley as my illustrations to tie the whole brand together.
This premise of this project was to design a brand and package for a cultural item. After studying abroad and traveling to new countries and cities every weekend, the South of France became one of my favorite places to visit. After researching this area and the items typically found there, I found out that the region of Provence was known for their beautiful flowers and more specifically, lavender. This led to the development of a candle brand based on the scents of Province.
The inspiration for the brand came from the elegant, aromatic, and sunny region itself. The logo is type-based because of the different scented candles being packaged. I wanted the product design to look very elegant and sophisticated – thus the name and color palette used. The brand has a rustic, farmhouse feel to it that mimics the region in which the product is based, while holding true to the elegance of the region. I wanted the candles to be set in a recycled wine bottle to reflect the region even more, so I chose recycled wine bottle glasses, and poured the candles myself using essential oils to match the scents found in Provence.
The package was designed to unfold like a flower. As you slide the top of the box off, the inner box expands and blossoms. On the inside of the box, there is a description of the region and flower type that the scent is derived from. It is the perfect souvenir for travelers because every time the candle is lit, the scents take you back to the base of the Alps where this region and its beautiful blossoms lie.
‘Meet & Mix’ is a package design solution that could be given as a gift and be repurposed after opening. During this group project our brainstorming and research led to some product options including a doggy bowl, a dog toy, and a toothbrush holder. As the development of our ideas continued, we started to think about the social aspect of giving a gift and how this could be the basis for our concept. This is when we decided to split the product in to two separate pieces.
The whole package is held together by a ‘belly-band’ making it one purchasable item, but within that ‘belly-band’ there are two separate containers housing the ingredients to a Moscow Mule. The idea was that a consumer would purchase this as a gift, give it to someone, and that person could share the gift with another to create a drink together, thus emphasizing the social aspect.
The containers together make a hexagon shape creating the perfect opportunity for six equally sized object. Each of the mixed alcoholic beverage recipes is highlighted on one of the six sides. A recipe card holder in the base of the box houses these cards that are to be cut out and used for future social gatherings.
I had been planning on developing this project for quite some time, and it connects to my love of sketching and illustrating abstract objects along with familiar symbols. I have made these illustrations for years and had planned on sharing them with a snowboarding company in hopes they could be realized as board designs. Instead, I decided to finally develop a collection of snowboards with a young female audience in mind.
These board designs are inspired by the brand in which the collection lies, Arbor Snowboards. These boards have a simple, natural, and clean aesthetic, which is something I’m personally drawn to. I integrated these illustrations with my design approach to create a collaborative collection of snowboards and apparel.
The name ‘Spirited’ derives from the illustration style and the ethos of the brand. Spirited is defined as “full of energy, enthusiasm, and determination,” and this reflects the basis of the brand. All of the illustrations, designs, and people involved within the collaboration were chosen with these ideals in mind.
The challenge of this project was to create a package design housing some form of energy. I decided to put a spin on the project and I chose to package an energy supplement. I developed ‘Natuur,’ an all-natural line of energy/health supplement powders. The product inspiration comes from the energy and power that Mother Nature provides.
The objective of this project was to promote organic, healthy supplements for people of all ages, but also with a focus on men and women who lead a healthy lifestyle and need an occasional boost. I wanted the packaging to reflect this idea with a clean, simple, and elegant design. The box can be placed on a store shelf lying flat or standing up, and when the product is taken home the wooden vial holder and vials can be repurposed for spices. The box also contains a brochure mimicking the exterior design that includes more information about the product and its use.
An early project named ‘365 Days To A Better You’ was an abstracted way to communicate an idea through a calendar year. It focused on the process of learning yoga and the idea of the body and mind coming together to create a balanced lifestyle. Instead of redesigning the calendar, I took the yoga/wellness concept and created a brand for a wellness and yoga center called ‘Suma.’
The name ‘Suma’ is derived from an herbal medicine found in different regions of the world. Additionally, suma is called para toda, or "for all things" and reflects my concept for this total body/mind wellness center. It is used in many cultures for natural healing of general illness and strengthening of the bodily systems.
The idea behind ‘Suma’ was to create an environment where everyday people could increase their total wellbeing through ancient traditions focusing on the importance of self-awareness, nutrition, meditation, and Ayurveda (the traditional Hindu system of medicine, which is based on the idea of balance in bodily systems and uses diet, herbal treatment, and yogic breathing). With courses, seminars, retreat opportunities, and overnight accommodations, Suma strives to provide a positive and life enhancing experience. The target audience was everyday individuals seeking a healthier lifestyle through natural remedies and in the age range of thirty and older.
Based on the mission of the brand and company, the logo was designed with an inviting, openhearted, and calming feel. The transparencies used in the mark in addition with the fluid line, give the brand a happy, joyous, and light feeling, as represented by the hummingbird. The color choices for the brand also work to reinforce these brand attributes throughout the deliverables.
The name ‘Suma’ is derived from an herbal medicine found throughout the world today. Additionally, suma is called para toda, or "for all things" which is why I thought it was the perfect name for a total body/mind wellness center. It is used in many cultures for natural healing of general illness and strengthening of the bodily systems.
The idea behind ‘Suma’ was to create an environment where everyday people could increase their total wellbeing through ancient traditions focusing on the importance of self-awareness, nutrition, meditation, and Ayurveda (the traditional Hindu system of medicine, which is based on the idea of balance in bodily systems and uses diet, herbal treatment, and yogic breathing). With courses, seminars, retreat opportunities, and overnight accommodations, Suma could make sure their customers had a positive and life enhancing experience. The target audience was everyday individuals seeking a healthier lifestyle through natural remedies and ranging in age from 30-elderly.
Based on the mission of the brand and company, the logo was designed with an inviting, openhearted, and calming feel. The transparencies used in the mark in addition with the fluid line, give the brand a happy, joyous, and light feeling which is what the hummingbird itself represents. The color choices for the brand also work to reinforce these brand attributes throughout the deliverables.
Lorenzo de Medici is an international institute in Florence, Italy where many students from around the world study abroad. This is where I decided to pursue my year-long education abroad and while I was there I was inspired to recreate their existing logo. It started with developing the graphic design department’s logo for a school project, and then expanded into the institute’s main logo and rebranding.
I researched other international institutes and study abroad programs to get inspiration for the brand. I wanted the look and feel to be fun, exciting, and inviting, and ultimately these adjectives informed the color palette. When I was brainstorming for the logo, I came up with a list of words I wanted the mark to represent. The list included descriptors such as: worldly, connected, intertwined, all-inclusive, communication, flexibility, and structure. These helped to form not only the logo, but also the entire brand identity.
The photographic imagery used offers the viewer a sense of place. I wanted future students, family, and alumni to feel like they could easily be in the shoes of the person within each photo. The viewer sees the backs of subjects who are immersed in the environment through the majority of the photography.